. The idea was taken to its logical and comically aburd conclusion when it was imagined that the book itself should have legs and a cup holder, turning the book itself into a coffee table. Go for eye-catching designs in classic and unique shapes. In 2004, Sony Pictures Television created a limited run of five hundred actual "coffee table books" signed by none other than J.Seinfeld. This and Kramer’s quest for publication became a running gag in the show.
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